The growth of international markets and the accelerated progress in the internet technologies has brought revolutionary changes in almost all fields of life. Being precise and specific to the field of marketing, a great part of which has been transferred to the World Wide Web, making it a separate field known as internet marketing or e-marketing. The developments in the technologies have had great impact on the divergent nature of the field. The ultimate outcome of this development is certainly a great deal of benefits. But these benefits are subjected to some limitations and chaleenges as well.